Doosan, a globally recognised brand in the forklift and portable power equipment space is making significant strategic changes – Doosan Portable Power (DPP) and Doosan Industrial Vehicle (DIV) are transitioning to the Bobcat brand.
As a leading dealer of Doosan forklifts and equipment, KS Lift Trucks is excited about this powerful transition and here’s why. Doosan Bobcat, a prominent brand within the Doosan group, has made its mark on the industry with its resilience, robustness, and innovative designs. The combination of Doosan’s renowned quality and Bobcat’s rugged functionality is bound to deliver products that are even more competitive and beneficial to the customer.
What Does This Mean for the Doosan Community?
The Doosan community might wonder what this transition signifies for the brand’s identity and reputation. Rest assured, the company’s strategic decision is a well-thought-out move that will benefit both the company and its loyal customers. This brand realignment will infuse Doosan’s forklift and portable power ranges with Bobcat’s legacy of strength and innovation, ultimately leading to enhanced product offerings.
Whilst it’s quite a big change, it’s essential to note that the same quality and precision that you have come to expect from Doosan will still be at the core of these newly rebranded products. In fact, under the Bobcat brand, Doosan forklifts and portable power equipment will be further improved, guaranteeing enhanced performance and reliability.
This transition of Doosan forklifts and portable power equipment to the Bobcat brand is a reiteration of Doosan’s commitment to continual innovation and customer satisfaction. Bobcat’s reputation for producing tough, high-performance equipment is unmatched in the industry. This move will ensure that Doosan’s products continue to thrive and lead the market in quality, durability, and performance. Along with the brand transition, the product lines will also change, including new designs and aesthetic alterations.
As a loyal member of the Doosan family, we at KS Lift Trucks are thrilled about this evolution. We believe that this transition will bring about a new era of enhanced quality and performance, positioning Doosan’s forklifts and portable power equipment as industry-leading products under the Doosan Bobcat brand.
Feel free to reach out to us with any questions or thoughts on this exciting news!
If you would like to read the full article published on Doosan, click here.
